Simon King - Public Relations
Bill Oddie's Bird Food Recipes
T: 01472 357 515
M: 0779 328 6412
4th June, 2014
WILDLIFE champion and TV presenter, Bill Oddie, will be joining zoos and aquariums across the UK and Ireland to discuss how they engage their visitors with the natural world.
The 2014 BIAZA Annual Conference, this year hosted by the Yorkshire Wildlife Park near Doncaster, will see more than 100 members of the British and Irish zoo and aquarium community come together to discuss the theme ‘Designing to Engage.’
Former BBC Springwatch host, Bill Oddie, is a keynote speaker at the event, which is being held from 9 to 11 June and will speak about his own experiences engaging audiences with wildlife.
He said: “As a broadcaster, engaging audiences with wildlife takes a great deal of planning, care and attention to detail. The best broadcasts improve viewers’ learning and yet manage to remain interesting, or, dare I say it, exciting. Too much entertainment, though, and it’s hard to deliver a credible message. For zoos, key conservation messages need to resonate with visitors without sacrificing the opportunity for them to learn more about the animal collections and enjoy their visit. Doing this will fulfil visitors’ experiences and – importantly - meet the requirements of a BIAZA Zoo: education, conservation and research.”
More than 22 million people visit members of BIAZA (the British and Irish Association of Zoos and Aquariums) every year, with 1.3 million of those on an organised educational visit. This puts them in a unique position to teach and inspire a wide and diverse audience.
This year’s conference looks at how zoos can engage their visitors, from the design of the animal enclosures, to their education programmes and looking at new ways to create connections that matter.
Dr Kirsten Pullen, CEO of BIAZA, said: “For many people, zoos and aquariums are the only places where they are likely to see and learn about a wide range of animals from around the world. Our members have unique opportunities to inspire visitors with the value and worth of the natural world around them, directing this emotional response towards conservation goals.
“Our annual conference is the ideal opportunity for our members to discuss issues affecting the zoo and aquarium community and focusing on how we engage with the communities around us, both in the UK and overseas. “
Speakers attending the conference include Bill Oddie, Brendan Hodgson from Hill and Knowlton Strategies, Dr Leah Melber from Lincoln Park Zoo, as well as zoos and aquariums from across the UK and Ireland.
- ENDS -
The British and Irish Association of Zoos and Aquariums (BIAZA) is a conservation, education and wildlife charity (charity no. 248553). Founded in 1966, it represents over 100 member organisations including all the significant zoos and aquariums in Britain and Ireland.
Its vision is ‘to be a powerful force in the care and conservation of the natural world’ and its mission is to support and lead its members:
• to inspire people to help conserve the natural world
• to participate in effective co-operative conservation programmes
• to deliver the highest quality environmental education, training and research
• to achieve the highest standards of animal care and welfare in zoos, aquariums and in the wild
London NW1 4RY
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2 June, 2014
The message is simple but can make all the difference. Natural wild food can be scarce in the summer, so birds need our help more than ever to retain their energy to get them through the busy breeding season.
Bill says, “People still seem surprised when I tell them that during the summer months we should actually increase the amount of food we put out for the birds. There are more birds around and every time the youngsters leave the nest they add to the numbers in the garden. A new family may be one or two, maybe half a dozen. Plus, the parents are still around and they are pretty worn out.”
“Even before the youngsters arrive, they have been working hard to build a nest. Then they lay and incubate the eggs, perhaps the least hectic time but the parents still need to feed themselves. The quality of the food will affect the health of the offspring. Ironically, the healthier the nestlings are, the hungrier they look - their frantic begging for more uses up energy which can only be replaced by more food. “
Bill also points out, “The chicks that are barely moving are the ones in danger. It might be illness, or hunger, or even starvation. The ones that get the food are the survivors. The responsibility is with the parents. Every daylight minute they must search for food, feed the young and then find more. It really is the survival of the fittest.”
Bird-expert Bill Oddie and Haith’s, The Bird Food Specialist Since 1937 (www.haiths.com) created Bill Oddie’s Bird Food Recipes together and both companies support Bill’s ‘summer bird feeding is cool’ revolution. Bill’s Premium Mealworm Crumble is the equivalent of soft and natural baby food and is ideal for parent birds and youngsters all-year-round. “It’s the bird food of choice for summer bird feeding revolutionaries!” says Bill.
For helpful and informative advice visit www.billoddiesbirdfood.co.uk and Bill’s YouTube channel answers some of the most frequently-asked bird feeding questions www.youtube/billoddiesbirdfood
Join Bill’s ‘summer bird feeding is cool’ revolution today - www.billoddiesbirdfood.co.uk
- The recent Garden BirdWatch survey by the BTO (British Trust for Ornithology) revealed an influx of countryside birds visiting our gardens and whilst Goldfinches are now found in almost five times as many gardens as they were 16 years ago, other species are struggling.
- The bird count, which involves thousands of households tracking the birds in their gardens every week, has seen a decline in thrushes and starlings, experts believe this is down to poor survival rates after fledging and during the birds’ first winter.
- “Every daylight minute birds must search for food, feed the young and then find more. Now and again, they must also feed themselves or one another. Depending on the weather and other factors, natural food may be scarce. A shortage of caterpillars, drought that bakes the earth so that worms are inaccessible. They may well need or even rely on extra help. From us,” says Bill.
- Premium Mealworm Crumble is a Softfood™ invented by Haith’s® and Bill Oddie: “It’s the equivalent of soft and natural baby food, ideal for parent birds and youngsters all-year-round,” says Bill.
- Adding Mealworm Crumble™ to your bird feeding station will help attract and feed Blackbirds, Dunnocks, Thrushes, Bullfinches, Wrens, Robins, Chaffinches and Starlings.
- Bill Oddie’s Bird Food Recipes are available from ASDA, Sainsbury’s, Wilkinson and Waitrose. See www.billoddiesbirdfood.co.uk for details.
- Website: www.billoddiesbirdfood.co.uk
- YouTube: www.youtube/billoddiesbirdfood
- Blog: www.billoddiesbirdfood.wordpress.com
- Twitter: www.twitter.com/#!/billsbirdfood @billsbirdfood
- Facebook: http://www.facebook.com/Billsbirdfood
For further information, interviews with Bill Oddie and photographs please contact: Simon King, BOBFR Public Relations, Tel: 01472 357 515 Mobile: 0779 328 6412 Email: firstname.lastname@example.org
BILL ODDIE JOINS LOVE YOUR ZOO CAMPAIGN
15th May 2014
The former Springwatch presenter will be taking part in Love Your Zoo Week, a campaign launched by the British and Irish Association of Zoos and Aquariums (BIAZA), to teach people about the important role of zoos.
He said: “Good zoos play an important role in conservation. This seems to be the case for BIAZA zoos; good zoos know it’s no longer acceptable to just say “here’s some animals...come along and wonder at them. At the same time, they are raising funds for captive breeding programmes for endangered species and reintroducing them to the wild. Let’s also not forget that zoos offer people what could be their first contact with animals. Go on...love your zoo!”
Love Your Zoo Week was launched in 2011 to encourage people to visit their local BIAZA zoos, aquariums and wildlife centres and not only have a fun day out, but also learn just how much they do for conservation, education and research.
From Saturday, May 24 to Saturday, May 31, more than 70 BIAZA zoos and aquariums from across the UK and Ireland will be hosting a week of fun activities from hearts and crafts to talks on how zoos care for their animals and getting visitors to help prepare food and enrichment.
Dr Kirsten Pullen, Chief Executive Officer at BIAZA, said: “We are delighted that Bill Oddie will be supporting Love Your Zoo Week and helping us spread the word about the important role zoos play. BIAZA zoos and aquariums receive over 22 million visitors a year and this is no surprise as they are not only a fun day out, but also a chance to learn about and contribute to the conservation of the natural world. Last year alone our members carried out over 1000 projects and contributed over £11 million to field conservation.
“We hope people will support the Love Your Zoo campaign by visiting their local BIAZA zoo or aquarium and discovering just how much they do.”
Haith’s & Bill Oddie’s Bird Food “Love Your Zoo” Tour will see Bill visiting Newquay Zoo, Shepreth Wildlife Park and Hobbledown.
Bill added: “In a good zoo, the care and concern and personal relationship of the keepers to their animals is a wonderful piece of human behaviour frankly, and that sets a great example to all of us. Zoo visitors see that these people care and that’s a good thing. I’ve met so many nice people who work in zoos and their passion is enormous, and that’s why more people should get involved and visit BIAZA zoos.
“Over one million people – mainly children – visit BIAZA collections on an organised educational visit each year, which to me suggests good zoos are already doing a great job of educating future curators of the planet, and that’s why I’m taking my bird food recipes team on tour to support them.”
For more information or to find out about special promotional offers on during the Love Your Zoo campaign visit www.loveyourzoo.co.uk and don’t forget to tell us about your visit on Facebook or Twitter!
Notes to the Editor:
BIAZA, British and Irish Association of Zoos and Aquariums
BIAZA is a conservation education and scientific wildlife charity, which acts as the principal professional zoo body representing the responsible zoo and aquarium community in the UK. With 100 members, its role is to develop and spread best practice within the UK and international zoo community, combining lobbying and campaigning with the development of policy in collaboration with the government and scientific organisations. BIAZA members support around 700 projects every year by providing financial support in excess of £10 million and by supplying skills, staff and equipment for conservation programmes worldwide.
www.biaza.org.uk charity number: 248553
10 Reasons to Love Your Zoo
1. More than 23 million people visit BIAZA’s member organisations every year – they are a great day out!
2. More than 1.3 million people come to BIAZA member organisations each year on an organised educational visit – visiting your local zoo is a fun way to learn about animals!
3. BIAZA members participate in about 600 research projects every year, many of these measuring behaviour with the aim of improving animal welfare – you are helping us learn about helping wildlife.
4. BIAZA members participate in more than 1,000 conservation projects every year.
5. They contribute about £12millon a year to field projects
6. BIAZA members contribute about £658 million to the national economy.
7. They create about 11,000 jobs (direct and indirect).
8. By visiting zoos you are helping to safeguard the future of vulnerable, threatened and endangered species
9. You can visit more than 2,000 different species of animal!
10.By visiting your local zoo or aquarium you are doing a good thing by taking the time to appreciate our wildlife and hopefully being inspired to make a difference. 10 Reasons Why You Should Love Your (BIAZA) Zoo/Aquarium
- May 28th Shepreth Zoo - https://sheprethwildlifepark.co.uk/Html/
- May 29th Newquay Zoo - http://www.newquayzoo.org.uk/
- May 30th Hobbledown, Epsom, Surrey - http://www.hobbledown.com
Video clips of Bill Oddie available
Photo opportunities and interviews on request
Bill Oddie’s Bird Food Recipes and Haith’s
Bill Oddie’s Bird Food Recipes are available online at www.billoddiesbirdfood.co.uk and in store at Sainsbury’s and Wilko.
Haith’s bird foods can be found online at www.haiths.com
British and Irish Association of Zoos and Aquariums
Direct line: 020 7449 6599
Founded in 2004, Bill Oddie’s Bird Food Recipes is Britain’s fun-loving bird food company that’s serious about helping wildlife. Its head-honcho is naturalist, broadcaster, author and legend – Bill Oddie. However, the brand is backed by one of Europe’s leading bird food brands, Haith’s.
We sell high-quality, natural bird diets and deliver them direct to garden bird enthusiasts across the UK and supply some of the UKs biggest retailers.
"Birds need a good diet to look their best," says Bill Oddie.
It is an old question, but it still gets asked: "When should I feed the birds bird food?" The answer is "always". "Even in spring?" Yes. "Surely not in summer?" Yes. Especially in summer. Summer is when there are most hungry mouths to feed. Youngsters who can barely fly, let alone be nimble enough to catch insects or to compete with the adults at the bird table or the bird feeder. What's more, many of those adults will be parents who would really welcome some easy eating after a hectic job of bringing up a family. Added to which, there will be some pairs who are rearing a second brood and are burning up energy having to find food both for their offspring and for themselves. All of which means, don't stop feeding in summer, feed more!
CalciYummy - Extra Goodieness for Britain’s Birds.
“Thanks to 100% natural CalciYummy, my nutritional bird food recipes are even healthier for bird bones, beaks, eggs and - of course - tummies. “But what’s CalciYummy?” I hear you cry. It is calcium-rich, superclean and yummy seeds formulated to improve the health of Britain’s garden birds,” explains Bill Oddie.
Bill and his bird food specialists continue to focus on health, welfare and conservation and improving the standard of bird diets in the UK.
Recently they have uncovered scientific evidence to support the important role calcium plays in a bird’s diet: “It has many functions, including: skeletal development, muscle and nerve contraction, control of other metabolic processes, such as hormone secretion and of course the production of high-quality, well-shelled eggs,” explains the research and development team.
Because calcium is essential in a bird’s diet, Bill’s team has been focusing on ways to make it more accessible to wild birds and – importantly, at what levels, as they know they’ll fluctuate during the year, during the breeding season for example.
A diet that’s insufficient in calcium can mean deficiencies in skeletal development, egg production and other important bodily functions can result. Young birds that are calcium-deficient can grow abnormally, leading to bowing or fractures in bones. Not a pleasant thought.
However, a diet that’s adequate in calcium is likely to lead to:
- Better skeletal development
- Larger broods
- Higher fledgling success
- Eggs with correct shell thickness and less likely to break
- Optimal body condition in adults
- Calcium also helps provide roughage
All Bill’s Bird Food Recipes are now adequate in calcium, just in time for winter.
“CalciYummy,” Bill mouths playfully in a Lancashire accent. “Please don’t be fooled by its playful name,” explains Bill. “We’re ALWAYS serious about nature conservation. It’s 100% natural and it’s good for birds. So next time you’re filling your feeder, think of this: to stop egg shells from being thin - you’re putting CalciYummy in!”
Pick up a bag in store at ASDA, Waitrose, Sainsbury’s or Wilkinson or see www.billoddiesbirdfood.co.uk for more information.
• CalciYummy is backed by science and was jointly researched by one of the world’s leading veterinary experts and Haith's PRO
• CalciYummy is now included in Bill Oddie’s Bird Food Recipes, in time for the winter season.
• Birds can now benefit from being fed a bird diet that’s been formulated on the backbone of science and seed cleaning expertise.
For further information, interviews with Bill Oddie and photographs please contact:
Simon King, Bill Oddie and Haith’s Bird Food Public Relations. Tel: +44 (0) 1472 357 515 Mobile: 0779 328 6412
“Have your birds had their breakfast?” asks Bill Oddie.
if you’d like to give it an occasion let me encourage you to aim for breakfast time. After all they do say it’s the most important meal of the day!Bill Oddie’s Bird Food Recipes YouTube Channel has attracted many thousands of viewers since its launch and is fast becoming the go-to place for online bird feeding information from the iconic Naturalist and TV Broadcaster.
Bill’s answered hundreds of questions during the #AskBillOddie YouTube Q&A Sessions so imagine his surprise when he was asked a question he’d never been asked before:
"What time of the day should I feed the birds?"
“I’m sure birds will be grateful whenever they get fed as long as they get fed!” says Bill Oddie. “But I think there's a lot to be said for making it part of your daily routine. In my case, I tend to go for a walk, then I have my breakfast and then I always, always, always feed the birds in my garden. It’s part of the ritual.”
“I’m sure that very early in the morning is ideal. First thing in the morning would be better, and if you’d like to give it an occasion let me encourage you to aim for breakfast time. After all they do say it’s the most important meal of the day!”
Bill’s advice makes perfect sense, of course, as birds like their breakfast. They’ve been sleeping all-night and they lose energy. “They need to warm up,” says Bill. “And the bird food gives them that warmth and the energy they need to survive the day.”
“Have your birds had their breakfast?” asks Bill Oddie.
Bill Oddie’s Bird Food Recipes can be found in the pet food aisle, or online, at ASDA, Sainsbury’s, Wilkinson and Waitrose.
If you’ve got a question for Bill or would like to know more about feeding the wild birds, you can visit the links below.
BEAT THE SQUIRREL
“They were introduced into England early in the twentieth century, ‘cos someone thought they were cute. Oops!”
If you feed the birds, Grey Squirrels are probably the bane of your life. They will not only steal all the food, they will probably destroy expensive bird feeders, many of which may claim to be “squirrel resistant”. Very few are!
TV Broadcaster, Bill Oddie, admits that it’s hard (but not impossible) to beat the Grey Squirrel: “A friend of mine once designed and then built a home-made bird table. He was very proud of it, especially when it was almost immediately visited by birds. Unfortunately, it was soon also invaded by Grey Squirrels. He immediately resolved to invent a deterrent.”
“He started by simply moving the table further from his hedgerow. No good. Squirrels can leap a very long way. Then he tried fixing a sort of circular baffle under the table. The squirrels fell off a few times, but soon clambered over it, and then chewed it to bits.”
“Next, he fitted a length of piping over the pole, under the table, suspended on springs. He figured that the squirrels might be able to scramble over it, but at least he’d have the satisfaction of seeing the pipe spring back and whack them on their behinds! The last I heard, the squirrels had stretched the springs so far that they didn’t spring any more. They had eaten all the bird food, and my friend decided to build a new Hi-Fi cabinet instead!”
So, are any of these squirrel resistant feeders really squirrel resistant?
“Well, I’ve tried them all,” says Bill Oddie “and so have my garden Greys! I’d say that most of them work, most of the time, but there’s no denying the squirrels ingenuity or tenacity, and you almost have to admire them for it.”
“One thing you do have to accept is that many of these contraptions look more like flying saucers, space rockets or pieces of modern sculpture than bird feeders. I can’t say they exactly blend in with the concept of an old fashioned rustic garden! But if you do have a squirrel problem, Haith’s the bird food specialist have a range of squirrel resistant feeders and you really have to try them. It’s no coincidence, by the way, that many of the most successful squirrel resistant designs come from America, which is of course where Grey Squirrels actually belong (they were introduced into England early in the twentieth century, ‘cos someone thought they were cute. Oops!)
Haith’s – the bird food specialist – have a high-quality range of squirrel resistant bird feeders and SUPERCLEAN™ bird foods online at www.haiths.com
For further information, interviews with Bill Oddie and photographs please contact:
Simon King, Haith’s Public Relations, Tel: 01472 357 515 Mobile: 0779 328 6412 Email: email@example.com
Changing to feeding seed mixes (instead of peanuts) can reduce a Grey Squirrels interest in a bird feeder.
Niger seed (the Goldfinch magnet) fed from a Niger seed feeder has no appeal to squirrels.
Haith’s stock Droll Yankee bird feeders which have a life time squirrel damage guarantee.
Haith’s website: www.haiths.com
Bill Oddie’s Bird Food Recipes’ website: www.billsbirdfood.co.uk
August 31, 2012