More than half the adult population in the UK are putting out bird food in their gardens for wild birds. Feeding garden birds high-quality bird food helps nature conservation and it's very rewarding for we humans. It's the perfect way to get the kids or grandkids enthusiastic about wildlife. "When it comes to what food to choose,' says Bill Oddie 'birds benefit from better quality, just like we do.' And that's why all of Bill's high-quality foods are clean, fresh and safe for birds.